HEIDI MERRICK: DAUGHTER OF RENOWNED BOARD SHAPER, AL MERRICK, CREATES SUCCESS OF HER OWN THROUGH FASHION AND DESIGN

By: Victoria Clark and Valerie McPhail
Photos: Pura Soul Photography and Katie Durko

Whether or not you are familiar with the surf industry, chances are that you’ve still heard, or at least seen, the last name Merrick mentioned or written somewhere – as it is the last name of Channel Island’s founding brothers Al and Terry. Founded in 1969, Channel Islands has grown to become the premier surfboard manufacturing company, building some of the best-in-class surfboards for the most notable riders (including Tom Curren, Dane Reynolds, Bethany Hamilton, Kalani Robb, and many more).

However, and though the family is synonymous with surf royalty, it is Al’s daughter Heidi, who has, in her own right, built a name for herself within the fashion and design world. Incorporating key design pointers from her parents, her father being a craftsman/shaper and her mother a greatly gifted seamstress, Heidi has created a brand that infuses unique designs with clean and refined silhouettes, all the while staying true to her seaside aesthetic. Now, having just opened her new DTLA store and expanding her line, which is now sold at major stores worldwide, Heidi has become a major player in the fashion and design world.

Heidi recently sat down with us to discuss the inspiration and ethos behind her namesake brand and aside from being wildly talented, she was also incredibly welcoming and fun. Two things we can certainly appreciate!

Before creating your brand, you moved to New York. Can you speak more on​ ​this experience? How did it influence the vision of your brand?
New York was very good to me. I think it still has such a strong voice in aesthetic. I moved to NYC the day after I turned 18. My parents flew with me to drop me off. My only memory of my dad in NY was him standing in front of a cab to return to the airport saying, “You don’t have to do this, Sweetie, you can come home with us.” But I was enthralled with the city and the culture, the life there was so romantic to me. Everyday felt like poetry, good and bad. I needed that, to love California the way I do now. I needed it also, to love people and bring diversity to my eye.

I read that the crafts and trades of your mother and father Al Merrick hold​ ​the foundation of your brand: can you please further explain their influence​ ​on the development of your brand, as something more than just a surfer​ ​label?
Seeing parents work hard, I think may be the best education. My folks put there hearts out to world and I was able to watch them. I know how many times it takes to get a design even acceptable. I know how devastating a conceived failure can be. There are so many similarities to the process, it never ends for me.

What does “Made in America” clothing mean to you?
To me, it is the height of sustainability to produce where you design. Local business, community, lifestyle all flourishes within domestic production. It’s not just made in America, it’s have a functioning fashion house that gives me total control of the brand and quality.

Where do the values of transparency of production and “brand​ ​responsibility” stand within your brand?
At any point customers can drop by the studio and see us making the clothes. We cut and sew in house. As I write this there are 3 sewing machines going around me and it makes me happy to be in the heart of the process like that. I try to be purposeful in letting the consumer know about our process but it is not the point of my collection- the point is beautiful clothes.

How does minimalist fashion relate to the surfer community?
Goodness, I don’t know. Fun story, my brother once said to me that there was no way to know it was my collection, I needed to put a label on the outside of the clothes. Sigh, wink. That’s a hilarious byproduct of growing up with surf brands, logos everywhere. I’ll tell you what though, I’ve been trying to make clothes that you can recognize by the silhouette and simplicity since then because obviously there is great value in knowing the brand. I definitely got that from the surf community.

And to your own personal style?
I’m a uniform type. I wear the same silhouette for days in a row. It just makes sense for me. It’s not boring, I think I wear cool stuff- I just don’t labor over it everyday. I don’t think fashion should own you, you should own it. I don’t know…

What does the new opening of your store in LA personally signify for the​ ​development of your brand?
The store is below and a few doors over from my studio so it’s easy for me to be in both places. It sort of hearkens back to days where you knew your dress maker and had a relationship with them. I love knowing my customers and having a small and honest business. My days feel more complete and so does the brand. It has given me incredible freedom.

View article on surfcollectivenyc.com

55 thoughts on “HEIDI MERRICK: DAUGHTER OF RENOWNED BOARD SHAPER, AL MERRICK, CREATES SUCCESS OF HER OWN THROUGH FASHION AND DESIGN

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  28. Hey, how’s it going?

    I want to pass along some very important news that everyone needs to hear!

    In December of 2017, Donald Trump made history by recognizing Jerusalem as the capital of Israel. Why is this big news? Because by this the Jewish people of Israel are now able to press forward in bringing about the Third Temple prophesied in the Bible.

    Jewish Rabbis have publicly announced that their Messiah will be revealed in the coming years who will be a leader and spiritual guide to all nations, gathering all religions under the worship of one God.

    Biblical prophecy tells us that this Jewish Messiah who will take the stage will be the antichrist “who opposes and exalts himself above all that is called God or that is worshiped, so that he sits as God in the temple of God, showing himself that he is God” (2 Thessalonians 2:4). For a time he will bring about a false peace, but “Therefore when you see the ‘abomination of desolation,’ spoken of by Daniel the prophet, standing in the holy place (Matthew 24:15)…then there will be great tribulation, such as has not been since the beginning of the world until this time, no, nor ever shall be” (Matthew 24:21).

    More importantly, the power that runs the world wants to put a RFID microchip in our body making us total slaves to them. This chip matches perfectly with the Mark of the Beast in the Bible, more specifically in Revelation 13:16-18:

    “He causes all, both small and great, rich and poor, free and slave, to receive a mark on their right hand or on their foreheads, and that no one may buy or sell except one who has the mark or the name of the beast, or the number of his name.

    Here is wisdom. Let him who has understanding calculate the number of the beast, for it is the number of a man: His number is 666.”

    Referring to the last days, this could only be speaking of a cashless society, which we have yet to see, but are heading towards. Otherwise, we could still buy or sell without the mark amongst others if physical money was still currency. This Mark couldn’t be spiritual because the word references two different physical locations. If it was spiritual it would just say in the forehead. RFID microchip implant technology will be the future of a one world cashless society containing digital currency. It will be implanted in the right-hand or the forehead, and we cannot buy or sell without it. Revelation 13:11-18 tells us that a false prophet will arise on the world scene doing miracles before men, deceiving them to receive this Mark. Do not be deceived! We must grow strong in Jesus. AT ALL COSTS, DO NOT TAKE IT!

    “Then a third angel followed them, saying with a loud voice, “If anyone worships the beast and his image, and receives his mark on his forehead or on his hand, he himself shall also drink of the wine of the wrath of God, which is poured out full strength into the cup of His indignation. He shall be tormented with fire and brimstone in the presence of the holy angels and in the presence of the Lamb. And the smoke of their torment ascends forever and ever; and they have no rest day or night, who worship the beast and his image, and whoever receives the mark of his name” (Revelation 14:9-11).

    People have been saying the end is coming for many years, but we needed two key things. One, the Third Temple, and two, the technology for a cashless society to fulfill the prophecy of the Mark of the Beast.

    Visit http://WWW.BIBLEFREEDOM.COM to see proof for these things and why the Bible truly is the word of God!

    If you haven’t already, it is time to seek God with all your heart. Jesus loves you more than you could imagine. He wants to have a relationship with you and redeem you from your sins. Turn to Him and repent while there is still hope! This is forever…God bless!

    “EITHER HUMAN INTELLIGENCE ULTIMATELY OWES ITS ORIGIN TO MINDLESS MATTER OR THERE IS A CREATOR…” – JOHN LENNOX

    We all know God exists. Why? Because without Him, we couldn’t prove anything at all. Do we live our lives as if we cannot know anything? No. So why is God necessary? In order to know anything for certain, you would have to know everything, or have revelation from somebody who does. Who is capable of knowing everything? God. So to know anything, you would have to be God, or know God.

    A worldview without God cannot account for the uniformity and intelligibility of nature. And why is it that we can even reason that God is the best explanation for this if there is no God? We are given reason to know or reject God, but never to know that He does not exist.

    It has been calculated by Roger Penrose that the odds of the initial conditions for the big bang to produce the universe that we see to be a number so big, that we could put a zero on every particle in the universe, and even that would not be enough to use every zero. What are the odds that God created the universe? Odds are no such thing. Who of you would gamble your life on one coin flip?

    Is there evidence that the Bible is the truth? Yes. Did you know that the creation accounts listed in the book of Genesis are not only all correct, but are also in the correct chronological order? That the Bible doesn’t say the Earth was formed in six 24-hour days but rather six long but finite periods of time? That the Bible makes 10 times more creation claims than all major “holy” books combined with no contradictions, while these other books have errors in them? The Bible stood alone by concurring with the big bang saying, “In the beginning God created the heaven and the earth” (Genesis 1:1); and says our universe is expanding, thousands of years before scientists discovered these things. Watch a potential life-changing video on the website listed below with Astronomer(PhD) Hugh Ross explaining all these facts based on published scientific data. He has authored many books, backed even by atheist scientists.

    Jesus came to pay a debt that we could not; to be our legal justifier to reconcile us back to a Holy God; only if we are willing to receive Him: “For the wages of sin is death…” (Romans 6:23).

    God so loved the world that He gave us His only begotten son, so that whoever believes in Him, through faith, shall not perish, but have everlasting life. Jesus says if we wish to enter into life to keep the commands! The two greatest commands are to love God with all your heart, soul, strength, and mind; and your neighbor as yourself. All the law hang on these commands. We must be born of and lead by the Holy Spirit, to be called children of God, to inherit the kingdom. If we are willing to humble ourselves in prayer to Jesus, to confess and forsake our sins, He is willing to give the Holy Spirit to those who keep asking of Him; giving us a new heart, leading us into all truth!

    Jesus came to free us from the bondage of sin. The everlasting fire was prepared for the devil and his angels due to disobedience to God’s law. If we do the same, what makes us any different than the devil? Jesus says unless we repent, we shall perish. For sin is the transgression of the law. We must walk in the Spirit so we may not fulfill the lusts of the flesh, being hatred, fornication, drunkenness and the like. Whoever practices such things will not inherit the kingdom (Galatians 5:16-26). If we sin, we may come before Jesus to ask for forgiveness (1 John 2:1-2). Evil thoughts are not sins, but rather temptations. It is not until these thoughts conceive and give birth by our own desires that they become sin (James 1:12-15). When we sin, we become in the likeness of the devil’s image, for he who sins is of the devil (1 John 3:8); but if we obey Jesus, in the image of God. For without holiness, we shall not see the Lord (Hebrews 12:14).

    The oldest religion in the world is holiness through faith (James 1:27). What religion did Adam and Eve follow before the fall? Jesus, Who became the last Adam, what religion does He follow? Is He not holy? He never told us to follow the rituals and traditions of man but to take up our cross and follow Him (Luke 9:23). There are many false doctrines being taught leading people astray. This is why we need the Holy Spirit for discernment. Unlike religion, holiness cannot be created. It is given to us from above by the baptism of the Spirit. Jesus is more than a religion; He is about having a personal relationship with the Father. Start by reading the Gospel of Matthew, to hear the words of God, to know His character and commandments. Follow and obey Jesus, for He is the way, the truth, and the life!

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