“Local business, community, and lifestyle all flourishes within domestic production. It’s not just made in America, it’s having a functional fashion house that gives me total control of the brand and quality. My designs are cool, clean, and ethereal—if those can exist together. The pieces always have a sense of fantasy, your elevated self, because that’s the point, isn’t it?” – Heidi Merrick

The Heidi Merrick brand functions as a modern American fashion house. The flagship store is just beneath the studio in the LA fashion district and creates a world where the designer and customer can meet. Take a peak into the studio to see where the magic happens.

Shop the new collection at www.heidimerrick.com!

If you’re in DTLA don’t forget to stop in to H. Merrick of California!