Heidi Merrick

Meet Lara Einzig – she’s the gorgeous Aussie-raised, LA-based mother of three boys (including twins!) with an incredible fashion industry background (Topshop UK and Goop fashion director no less) and a new styling start-up Aquadorium that celebrates summer and beach lifestyle through personal styling, creative direction, content curation and brand collaborations. Oh, and she cycles her kids around Venice Beach. And surfs most days too. Sigh…

Read the rest on The Grace Tales

Shop Lara’s favorites at heidimerrick.com !

Photography: Denise Crew | Go to www.aquadorium.com

The Mason – White Linen

“Local business, community, and lifestyle all flourishes within domestic production. It’s not just made in America, it’s having a functional fashion house that gives me total control of the brand and quality. My designs are cool, clean, and ethereal—if those can exist together. The pieces always have a sense of fantasy, your elevated self, because that’s the point, isn’t it?” – Heidi Merrick

The Heidi Merrick brand functions as a modern American fashion house. The flagship store is just beneath the studio in the LA fashion district and creates a world where the designer and customer can meet. Take a peak into the studio to see where the magic happens.

Shop the new collection at www.heidimerrick.com!

If you’re in DTLA don’t forget to stop in to H. Merrick of California!