THE SURFER’S DAUGHTER

Having grown up in the surf town of Carpinteria just south of Santa Barbara, Heidi Merrick, daughter of famous surfboard shaper Al Merrick, gets coastal style; her eponymous line has a breezy, unfussy aesthetic. Now living in L.A.’s Silver Lake neighborhood, Merrick also draws from the freedom of expression in her artsy community. “There’s a freer form of dress here, a stronger sartorial focus than in the Westside or West Hollywood,” she says. “I can put a different twist on an evening dress and let it look more relaxed” – as exemplified in Merrick’s popular Windsor dress ($572), featuring a full-length tiered skirt and cutout back detail.

For her fall 2015 collection, she looked to the beach for inspiration, sketching the lines of the waves as they rolled in and incorporating them as tucks in her dresses and skirts ($273 to $830). Working with natural fabrics such as silk and texturized cotton, Merrick makes all her clothes in Los Angeles. She describes L.A. as “a mecca of design and forward thinking, and a place where you can establish and build yourself as opposed to fitting into the establishment. The world sees it, for sure. Does New York see it? I don’t think so, but who cares?”

Sold at Althouse, 761 S. Main Street; 213/488-1374; shopalthouse.com or heidimerrick.com.

From Virtuoso Life Magazine

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