TOMBOY STYLE came by the studio recently to check out the SPRING 2014 Collection and to do a short Q & A.
Here is a peak into the interview!

Heidi Merrick…where to start? OK, so, last October we hosted a wedding on our patio for friends and someone whispered to me, “that’sHeidi Merrick.” I looked over at this woman sitting, drinking champagne in an elegant flowing yellow dress topped with a razor sharp black tuxedo jacket. I had heard her name so many times and knew she was Al Merrick’s (the iconic surfboard designer) daughter—but other than that she was just an ultra cool ghost to me, I would constantly hear about her, but never thought I’d ever meet her. Then I did, and she lived up to her reputation and then some: she’s approachable, funny, smart, and a heavy user of surf lingo. As a designer, this same personality is palpable in her collections. Her clothing is fun, chic, very much itself, and there’s always a hint of her beachy sensibility in there. She channels travel and personal experiences for inspiration, like her latest collection, which is based on a trip to Paris and Morocco last year.

I met her in her downtown studio that overlooks the new Ace Hotel and we talked about her work. The one thing I really held onto was that she said, “I’m OK with not trying to do everything.” It’s a simple idea, but so refreshing in a world where there’s pressure to expand and co-brand and build-out and ramp-up; sometimes it’s about doing something you’re satisfied with and not worrying about always expanding or striving. It hit home for me at least. Below, Heidi’s Q&A. And, how great is that Drake tee she’s wearing up top?

If not in Los Angeles, I would live…in Carpinteria.

My dream vacation would be to…Morocco, down the coast with a whole caravan of friends and family.

My current obsessions are…oh this is tough, because I’m not, by nature, obsessed with things. I do, however, obsess with ideas.

See the interview HERE!


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